"Wake Up Now" bares all the hallmark "red flags" of a product-based pyramid scheme that relies on recruiting members into chain-selling. The "products" that they allegedly "sell" is merely a bundle of discounts, coupons, and tax software that can simply be searched for and purchased individually on the internet by anyone without having to sign up and pay their monthly fee ($24.95 up to $99.95).
I contacted Jon M. Taylor (MBA, Ph.D., President, Consumer Awareness Institute) and asked him to take a look at the "Wake Up Now" website. Here is his analysis:
Thank you for writing. I believe you have come to the right place for information.
Regarding Wake Up Now –
Their products or services may be good, but that is not the key issue. Get their compensation plan and run it through the 5-step do-it-yourself MLM evaluation on my web site at – www.mlm-thetruth.com
I did the analysis, and the answer is quite obvious. You should soon find it listed at the end of the 5-step evaluation. At the bottom of the page for each step is background information that is well worth reading to better understand the reasons for each specific “red flag.” Also, be sure to read the other reports on my website, which will help you understand the inherent flaws in all endless chain recruitment systems. They report on thousands of pages of research and feedback from all over the world – and are well worth reading to protect yourself and your loved ones.
I have analyzed approximately 500 MLM programs. The villain in such unfair and deceptive systems is the compensation plan, which encourages unlimited recruitment of a network of endless chains of distributors. The compensation plans for all of them assume an infinite market, which does not exist in the real world. They also assume a virgin market, which does not exist for long. They are all therefore inherently flawed, deceptive, and unprofitable except for those who got in at the start and sit atop the pyramid. New recruits are being sold a ticket on a flight that has already left the ground. All my research confirms this.
In short, almost all entrepreneurial chains are money traps. Our research shows that an average of 99.7% of participants (and close to 99.99% of new recruits) are doomed to failure and loss in such a recruitment-driven MLM. In other words, coming in at the bottom, your odds of profiting are virtually ZERO.
As a general rule, except for the founding distributors, the more a person invests in any MLM, the more he/she loses – which is true for any scam. The truly lucky ones are those who refuse to buy into it and walk away. You will be better off avoiding them, not only for your sake, but for the sake of others who would likely suffer losses from your having recruited them.
If you want to be thoroughly informed, read my latest book “The Case against Multi-level Marketing as an Unfair and Deceptive Practice,” which can be downloaded free of charge from my web site. After reading it, you would likely feel comfortable agreeing with me that a “good MLM” may be an oxymoron. MLM should be per se illegal, like “pay to play” chain letters and no-product pyramid schemes.
Please warn 5 people by sending them to our web site, then ask each of them to warn 5 others, and they each 5 more, etc. etc. Handy answer cards and other helpful tools for dealing with MLM recruiters can be obtained from the same web site. Feel free to post my web site on Facebook or Twitter pages to warn and educate those you care about.
Good luck at staying solvent – and helping others do the same. If you need suggestions for other income options, please read my article "1,357 ways to make more money than in MLM" – also available from my web site.
- Jon M. Taylor, MBA, Ph.D., President, Consumer Awareness Institute
E-mail: [email protected]
Web site for MLM research and guides – www.mlm-thetruth.com"
I believe "Wake Up Now" is using deceptive practices to prey upon people who are suffering in our current economic crisis, and luring them into a flawed business model, where only the 1% at the top of the pyramid has any chance of making any income or profit.
Please investigate for fraudulent and deceptive claims.